Big hair, acne, cheesy fashion trends. Past school pictures are usually embarrassing but a great white smile never dates.
Thanks to Colgate Max White One, we can bring back our best white smiles and nothing else.
RECOGNITIONS:
2 Bronze at Cannes Lions 2018. 1 in Outdoor and 1 in Print & Publishing.
6 Shortlist at Cannes Lions 2018. 3 in Outdoor and 3 in Print & Publishing.
Lürzer's Archive Vol.3 - 2018 Campaign featured in Cosmetics category.
CREDITS:
Agency: Red Fuse Paris / Y&R Paris
Copywriters: Ricardo Dolla, Irene Fogarty
Art Director/Concept creator: Marta Tomas
Head of Art: Vitor Menezes
Executive Creative Director: Manir Fadel
Creative Chairman: Shen Guan Tan
Account Directors: Peter Harrison, Guy Orsmond
Producer: Laila Mahmoudi
Media: Alexandra Kypreou, Tatyana Shedrina, Jessica Corpuz, Dagmara Stolc
Photographer: Ale Burset
Art Digital: Diego Speroni
Production House: F16 PRODUCCIONES
Producer Executive: Marcela Moracci
Print production: RAY Productions
